Privacy Policy | Escape Hunt Brussels

ABOUT THIS POLICY

This Privacy Policy is intended to inform you about how BGP Entertainment Belgium, the operator of Escape Hunt Brussels, collects, uses, stores and protects your personal data when you use our website, make a booking, take part in an experience or otherwise interact with us.

We are committed to processing your personal data in accordance with the Regulation (EU) 2016/679 on the protection of personal data (General Data Protection Regulation – GDPR), the French Data Protection Act (“Loi Informatique et Libertés”), and any other applicable data protection regulations.

This Privacy Policy has been designed to help you understand:

what personal data we collect;
the situations in which we collect it;
why we use it;
the legal basis on which it is processed;
who it may be shared with;
how long it is retained;
what your rights are and how you can exercise them.

To make this policy easier to understand, it is organised into several sections reflecting the different ways in which you may interact with Escape Hunt Brussels.

We take the confidentiality and protection of your personal data seriously. We only collect information that is necessary for our activities and we are committed to processing it fairly, transparently and securely.

This Privacy Policy applies only to processing activities carried out by BGP Entertainment Belgium in connection with the activities of Escape Hunt Brussels.

It does not apply to other Escape Hunt locations operated by separate companies, including franchise locations, which have their own privacy policies and act as independent data controllers for the personal data they collect.

CONTACT US

The data controller responsible for your personal data is:

BGP Entertainment Belgium
13/15 rue de Livourne
1060 Bruxelles
Belgique

If you have any questions about this Privacy Policy or about how we process your personal data, you can contact us:

By email:
[email protected]

BGP Entertainment Belgium
13/15 rue de Livourne
1060 Bruxelles
Belgique

If you wish to exercise your rights (including your rights of access, rectification, erasure, objection, restriction, data portability or withdrawal of consent), you can send your request to the same email address. We will endeavour to respond as soon as possible and, in any event, within the time limits required by applicable data protection laws.

WHEN YOU VISIT OUR WEBSITE

When you visit our website, we will collect technical information about your visit.

INFORMATION WE COLLECT ABOUT YOU AND WHY WE COLLECT IT

When you register on our website, we collect the following technical information: your IP address, your visit log information, browser type and version, time zone setting, plug-in types and versions of the browser, device type, operating system and platform, as well as details about how you navigated through our website and when you left it, the pages you viewed or searched for, page response times, download errors, length of visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse-overs).

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and to make improvements. For detailed information about the cookies we use and the purposes for which we use them, see our Cookie Policy .

We use this information:

to administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistics and surveys;
to improve our website to ensure that content is presented in the most effective way for you and your computer or mobile device;
as part of our efforts to keep our site secure;
to measure or understand the effectiveness of the advertising we serve to you and others;
to make suggestions and recommendations to you and other users of our site about goods or services that may be of interest to you or them; Or
to provide you with relevant promotions and advertising online or on social media.

THE LEGAL BASIS OF THE PROCESSING

Except for cookies that are essential to the functioning of our website (which we process based on our legitimate interests), we will process your information based on your consent in accordance with our Cookie Policy .

WHEN YOU SIGN UP FOR OUR MARKETING COMMUNICATIONS

You may choose to receive news, promotional offers, updates and other information relating to Escape Hunt Brussels by subscribing to our newsletter or marketing communications through our website or any other form made available to you.

The information we collect and why we collect it

When you subscribe to our marketing communications, we may collect:

your email address;
your first name, where provided;
your telephone number if you choose to receive communications by SMS;
the date and method of your subscription;
your communication preferences, where available.

Our marketing communications are managed using the HubSpot platform.

Our emails may contain technologies that allow us to measure their performance, including:

invisible tracking pixels allowing us to know whether an email has been opened;
personalised links allowing us to measure clicks on certain content.

Depending on your device and email software, these technologies may also provide us with certain technical information, such as the date and time an email was opened, links clicked, the type of device used or your IP address.

How do we use this information?

We use this information to:

send you the communications you have chosen to receive;
measure the effectiveness of our marketing campaigns;
improve the relevance of our communications;
adjust the frequency of messages sent;
better understand the interests of our subscribers;
produce anonymised statistics about our campaigns.

You can withdraw your consent or unsubscribe at any time by using the unsubscribe link included in each of our emails or by contacting us directly.

The legal basis for processing

We process this data on the basis of your consent.

You may withdraw your consent at any time. This will not affect the lawfulness of any processing carried out before your withdrawal.

WHEN YOU BOOK ONE OF OUR EXPERIENCES OR BUY A GIFT VOUCHER

When you make a booking or purchase a gift voucher – whether via our website, by telephone or in person – we use your personal data to process your request and ensure our services are provided correctly.

Bookings made on our website are managed via our Bookeo booking platform. Payments made in connection with our services may be processed by secure payment service providers.

INFORMATION WE COLLECT ABOUT YOU AND WHY WE COLLECT IT

When you book an experience or purchase a gift voucher, we will collect the following information from you to enable us to organize the experience:

the game/experience (not for gift vouchers);
time/date of reservation (not for gift vouchers);
your name;
Your email address;
the name and address of the recipient (for the gift voucher);
your company name (if applicable); And
your physical address.

You are not required by law to provide us with your personal data, but please note that if you choose not to provide us with your personal data, we may not be able to provide you with our goods or services.

We will also use your contact details to:

provide you with the information, products and services you request from us;
send you service communications related to your reservation(s), for example but not limited to: a confirmation once your reservation is successful, a reminder email containing useful information about your reservation and a thank you for your participation ;
provide you with marketing information, in accordance with your marketing preferences, regarding the experiences you have booked and other wider experiences within the group;
if you have provided us with your date of birth and opted-in to receive marketing emails, we may send you birthday gifts; And
manage and administer our business and improve our service.

THE LEGAL BASIS OF THE PROCESSING

We process this information on the basis that it is necessary for us to process it to perform our contract with you, except:

know “how did you hear about us?” » the information is processed on the basis of our legitimate interests in understanding how our customers learn about us and the effectiveness of our marketing strategies;
we will use your information to manage and administer our business and improve our service based on our legitimate interests to effectively manage and improve our business;
if you have booked for leisure, we provide you with marketing information based on your consent. You can unsubscribe at any time by using the unsubscribe function in the communication; And
where you have booked for non-recreational (i.e. business) purposes, we provide you with marketing information based on our legitimate interests in communicating with our business customers. You can unsubscribe at any time by using the unsubscribe function in the communication.

YOU ARE PARTICIPATING IN ONE OF OUR EXPERIENCES

We will collect certain information from each participant before and during their participation in one of our experiences.

INFORMATION WE COLLECT ABOUT YOU AND WHY WE COLLECT IT

When you participate in an experience, we will collect the following information about you:

the game/experience;
booking time/date;
your name;
Your email address;
your company name (if applicable);
your physical address;
your date of birth;
your gender;
an emergency name and contact number (if applicable); And
How did you hear about us ?

On some of our sites we offer photography services so you can grab a photo of your experience via our social media channels.

We use video surveillance at our sites for security and safety purposes. We also use video surveillance in game rooms to allow Game Masters to assist players. Images captured via CCTV are monitored in real time only and we do not record or store CCTV images.

THE LEGAL BASIS OF THE PROCESSING

We process this information based on our legitimate interests in ensuring that our participants can participate in the experiences in a safe and secure manner, except that you may participate in our photography service based on your consent.

YOU ARE PARTICIPATING IN ONE OF OUR PROMOTIONS

From time to time you may enter our competitions, post on social media and participate in other promotional activities that we may organize.

INFORMATION WE COLLECT ABOUT YOU AND WHY WE COLLECT IT

When you participate in such promotions, we may collect the following information about you:

the images you share with us. For example, when you post images to one of our social media accounts or share them using our hashtags, or if you agree to us using your image(s) for our own promotional purposes; And
your name, email address, physical address and telephone number.

THE LEGAL BASIS OF THE PROCESSING

We will process this information based on your consent.

YOU ARE A PROSPECT FRANCHISEE

You can make contact as part of a franchise or investment opportunity.

INFORMATION WE COLLECT ABOUT YOU AND WHY WE COLLECT IT

When you wish to become a franchisee, we will collect the following information about you:

your name;
Your email address;
information about your current company and credentials; And
How did you hear about us ?

THE LEGAL BASIS OF THE PROCESSING

We will use your information for our legitimate interests in developing our business.

HOW LONG WE KEEP YOUR PERSONAL DATA

We only keep your personal data for as long as we actually need it. For example, in practice, this generally means that we will keep:

a record of the goods and services we provide to you (including a copy of your customer file) for 3 years; And
a recording of your contact details and interactions with us on our marketing file for 3 years.

In some cases, we may need to keep your information for longer in order to comply with a legal obligation.

Please note that we may anonymize your personal data or use it for statistical purposes. We retain anonymized and statistical data indefinitely, but we ensure that this data can no longer identify or be connected to an individual.

If you have any questions about how long we may retain specific information, you can contact us using the contact details included in this policy.

HOW WE KEEP YOUR PERSONAL DATA SAFE

We attach particular importance to the security of your personal data and implement appropriate technical and organisational measures to protect it against loss, misuse, unauthorised access, disclosure, alteration or destruction.

In particular, we restrict access to personal data to only those individuals who need it to carry out their duties, and we ensure that our service providers put in place appropriate security measures.

We also take measures aimed at:

protecting access to our IT tools and systems;
maintaining appropriate technical solutions to prevent unauthorised access;
ensuring that data is deleted or anonymised when it is no longer required;
raising awareness of good data protection practices amongst those who handle personal data.

Unfortunately, no data transmission over the internet can be guaranteed to be completely secure. Although we do everything we can to protect your personal information, any data transmission to our website is at your own risk.

If you believe your personal data may have been compromised, please contact us as soon as possible so that we can investigate the matter.

AUTOMATED DECISION-MAKING AND PROFILING

We do not use any automated decision-making systems that produce legal effects or similar significant effects in relation to you.

We may, however, use certain analytical or marketing tools to better understand how our website is used and the effectiveness of our communications. This processing does not result in automated decision-making concerning you.

WHEN WE SHARE YOUR PERSONAL DATA WITH THIRD PARTIES

As part of the day-to-day operation of our business, we may share some of your personal data with service providers and partners who act on our behalf or who help us provide our services.

These recipients may include:

our booking and experience management providers, including Bookeo;
our secure payment providers;
our technical providers that support the operation of our website.
our customer relationship management and marketing communication tools, including HubSpot;
our analytics and online advertising providers, including Google Analytics, Google Ads and Meta Ads;
our technical, hosting and IT maintenance providers.

These providers process your personal data only in accordance with our instructions when we act as the data controller and in compliance with applicable data protection requirements.

We may also share your personal data in certain exceptional circumstances, including:

where we are required to do so in order to comply with a legal or regulatory obligation;
where necessary to enforce our terms and conditions or to protect our rights, property, customers, employees or third parties;
as part of a restructuring, sale or transfer of our business or activities.

WHEN WE TRANSFER YOUR PERSONAL DATA OUTSIDE THE EUROPEAN UNION

Some of our service providers may be located outside the European Union or the European Economic Area, or may use infrastructure located outside these areas.

Where we transfer personal data to a country that does not provide a level of protection equivalent to that provided under European data protection law, we ensure that appropriate safeguards are implemented in accordance with the GDPR.

These safeguards may include:

an adequacy decision adopted by the European Commission;
the use of standard contractual clauses approved by the European Commission;
any other mechanism recognised under applicable data protection law.

For further information about the safeguards used for specific international transfers, you can contact us using the details provided in the “How to contact us” section.

YOUR RIGHTS TO KNOW WHAT PERSONAL DATA WE HOLD ABOUT YOU AND TO CONTROL HOW WE USE IT

You have the legal right to know what personal data we hold about you. This is known as the right of access.

You also have the right to:

prevent your personal data from being used for marketing purposes;
request the correction, restriction or deletion of inaccurate personal data;
object to decisions being made about you by automated means or to your personal data being used for profiling purposes;
object to our use of your personal data where such use may cause you damage or distress;
restrict our use of your personal data;
request the deletion of your personal data;
request that we provide you, or a person you nominate, with a copy of the personal data you have provided to us in a structured electronic format, such as a CSV file.

You can exercise these rights by submitting a written request to us at any time.

Please send your request by email to:

[email protected]

We may ask you to provide certain information to verify your identity before responding to your request.

We will respond to your request within the time limits required by applicable data protection laws.

HOW TO MAKE A COMPLAINT

If you believe that we are not using your personal data in accordance with applicable data protection laws or that your rights have not been respected, we encourage you to contact us first so that we can review your concerns and attempt to resolve the issue.

You also have the right to lodge a complaint with the Data Protection Authority (APD), the Belgian authority responsible for personal data protection:

https://www.autoriteprotectiondonnees.be

Although you are not required to contact us before making a complaint, we encourage you to do so first so that we have the opportunity to address your concerns.

HOW WE KEEP THIS PRIVACY POLICY UP TO DATE

We may update this Privacy Policy from time to time to reflect changes to our services, our internal procedures or applicable data protection laws.

We encourage you to review this page regularly to ensure that you are aware of the latest version of our Privacy Policy.

Each update will include the date on which the latest version came into effect.

Version 3 – effective from July 2026

This version replaces all previous versions of this Privacy Policy.