ESCAPE HUNT LICENSE AGREEMENT WITH BBC STUDIOS DOCTOR WHO
23rd July 2018
Escape Hunt, the global entertainment network offering unique “escape the room” adventures to the public and to corporate clients, today announces that it has signed a five year exclusive licence agreement with BBC Studios to create Doctor Who themed escape rooms in the UK.
Under the terms of the agreement with BBC Studios, Escape Hunt will open the first of the rooms in December 2018 to follow the autumn launch of the new television series. The intention is to roll out Doctor Who themed rooms across the UK over the next three years. This IP content deal with BBC Studios helps to further differentiate Escape Hunt from its competitors and assist in its strategy of being the premier brand in the escape rooms sector. The company believes that using branded content in its escape rooms broadens their appeal both to the public and to corporate clients and will help to drive footfall and brand awareness.
Escape Hunt has developed a range of industry-leading themed escape rooms for the UK roll out which commenced this spring. Within just four months of opening, all three of its new sites in Birmingham, Bristol and Leeds were featured in the top two TripAdvisor “fun and games” attractions in their respective cities, which bears testimony to the quality of games created by the company’s in house design studio. The Company has been delighted by its customers’ reaction to the business thus far, with 98% 5 star TripAdvisor reviews received, alongside comments suggesting that Escape Hunt is redefining the industry and providing the absolute best customer experience.
Richard Harpham, Escape Hunt Chief Executive Officer, said:
“Following the success of our original Escape Hunt games, we are thrilled to be partnering with BBC Studios to create Doctor Who – The Live Escape Game.
Going on an Escape Hunt is all about stepping into and experiencing new worlds so strength in different genres is absolutely key to our content strategy. Doctor Who represents the very best in British action adventure and has a loyal and dedicated fanbase that spans all generations. We look forward to bringing the show to life for all fans in its first ever live escape game experience at Escape Hunt venues across the UK.”
The information contained within this announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulations (EU) No. 596/2014. Upon the publication of this announcement via a Regulatory Information Service (“RIS”), this inside information is now considered to be in the public domain.
Escape Hunt plc
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